SNK Associates  have bee located on Broadway in Cardiff, the capital city of Wales since 1985 and provide accountancy and taxation services to small businesses, partnerships and individuals. Our goal is to provide the very best in accounting advice and service at a competitive price. We provide a comprehensive service of advice and support to new and established businesses.

THE PROJECT
SNK Associates are a well established firm of accountants in Cardiff with a long standing tradition. SNK Associates provide a comprehensive service of advice and support to new and established businesses. including accountancy, company and personal tax, audit, payroll and business consultancy. The firm wanted to move with the times and utilise current media and technology. This required a website that was interactive and could showcase the firm's services to new and existing clients. The site would give an avenue to be able to capture information from prospective customers so the firm could communicate by other means as opposed to just face to face and the telephone. Also capturing customer data that could be used for future marketing and communication purposes was a requirement in SNK's plans for the new site.

PRESTO'S SOLUTION
SNK Associates needed a new website and it's content needed to be optimised to make it desirable for search engines. Using industry best practice techniques, we came up with a well balanced search engine optimisation (SEO) strategy to support business growth and recognition.
This involved looking at SNK's competitors and getting a feel for their web presence. This then led to an understanding of the position SNK were hoping to achieve as well as the desired clientele it wanted to attract and keep. Changes implemented included:

• Dynamic database driven website
• Contact communication via forms and ability to make quote requests
• Reorganisation of web content to enable keyword approval and search engine acceptability
• Search engine compatibility of the website
• Ability to allow client and prospective client registrations to help data capture and marketing prospects

The result has been a massive change in the corporate image of SNK Associates. Whereas perfection in this area is a continuous process Presto Solutions are willing and able to handle this demand. 
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