Calabrisella opened for the first time on November the 2nd 2014 and has since become one of the most sought after restaurants and Pizzerias in Cardiff. Calabrisella have 3 locations in Cardiff; the Head Quarters and first opening in Canton, the second restaurant in Cathays and more recently Calabrisella Gelataria which showcases desserts and delicacies like customised Cakes and Ice Creams.
Calabrisella was started by 3 friends who were high school friends back in Italy and moved to Cardiff, initially to learn English before staying in the City.
It was important to be able to compete with other restaurants and food outlets and parastatals in Cardiff and propagate the Calabrisella tradition of excellence. The Calabrisella menu ranges from a creamy Italian espresso paired with one of all their lovely filled croissant to an English Italian style breakfast as well as a quick take away Panini. The menu is diverse menu and there is also handmade pasta, real Italian pizza and specialities like traditional tasty Arancini and Cannoli from Sicily. The mission was to advertise and expand Calabrisella's strong fan base to existing and prospective customers. A well developed social media presence was also needed and accounts from Facebook, Instagram and twitter needed to be kept in tune with the site. The site would also benefit from basic and extended search engine optimisation to enable a well balanced internet presence.
A responsive ( mobile friendly and compatible ) website was first on the list of options considered to help Calabrisella.
Being able to make reservations from the website was intrinsic to the changes being implemented and in line with good practice an avenue for giving reviews was required :
- Dynamic database driven website
- Displaying clearly menus and specials of Calabrisella
- Construction of web content to enable keyword approval and search engine acceptability
- Search engine compatibility of the website
- Ability to allow customers make reservations from the website
The result has been an impressive interaction between Calabrisella and their customers. Impressive reviews are now prevalent with both Italian Awards and quality Trip Advisor ratings. The booking process has now been streamlined to help alleviate communication outlets like the telephone allowing a better customer relationship and more time for Calabrisella to continue doing what they do best.